IKEA Lets 100 Cats Loose in Store

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How do you get cats to star in your adorable furniture commercial? Just let them loose and see what they do.

IKEA, smart enough to know that anything involving cats leads to viral gold, filmed a behind-the-scenes look at their latest U.K. commercial. For this ad, they unleashed 100 cats in their Wembley flagship store and filmed them as they went about their business. Naturally, not all of them cooperate — and one gets stuck in a display.

Wonder how allergic customers felt when the store opened the next day. (via Jezebel)