Starbucks has redesigned its drive-through menus with one obvious omission: its smallest drink options.
It seems as though America’s most famous coffee chain is trying to pull one over on us by pulling its Tall (12. oz.) drinks from drive-through menus. Of course, the small sized drinks are still available, but curiously, the boards only advertise Grande (16 oz.) and Venti (20 oz.) sizes to customers. According to USA Today, one-third of the nation’s 11,000 Starbucks locations have a drive-through and these signs, it seems, have been altered to trick customers not entirely familiar with the Starbucks sizing system.
Starbucks claims that the change, which went into effect Aug. 31st, was driven by customer requests for a menu board that was simply easier to read. “We are not being sneaky,” Starbucks spokeswoman Deb Trevino told USA Today. “We did it because our customers were frustrated with the difficulty of reading our drive-through menus.”
Since when does customer friendly translate into a watered down listing of only your higher-priced items? Note: Next time, just try making the entire board larger.