Bye-Bye Corn Syrup, Hello Corn Sugar?

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REUTERS/Shannon Stapleton

You’re scanning items at your local grocery store when a pair of sweetened words sends chills down your health-conscious spine.

That’s the reaction manufacturers of corn syrup are looking to remodel. The AP notes that the sweetener’s lagging image has prompted the Corn Refiners Association to aim for a new name: “corn sugar.”

For more on the potential change, check out Healthland’s full report.

(More on TIME.com: Figuring Out Food Labels)