Quotes: Netflix’s Public Relations Gaffe

  • Share
  • Read Later

REUTERS/Brian Snyder/Files

“We are embarrassed. We regret that this put on a blemish on what should have been perfect day for Netflix.”

— STEVE SWASEY, spokesperson for Netflix, on the company’s decision to hire actors who gave media interviews about the service’s arrival in the Canadian market; Netflix claims the actors were for a fake documentary and were not supposed to speak to reporters (via AP)