Oops, Ochocinco: Cereal’s Charity Phone Number Leads to Sex Line

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Feeling generous after a bowl of Chad Ochocinco’s Cereal? Don’t dial the number on the box to donate to charity.The phone number on the box, which is supposed to lead to Feed the Children, instead takes callers to a phone-sex line. PLB Sports, Inc, which produces the cereal, had included the wrong three-digit prefix for the phone number, the AP reports. The Kroger grocery-store chain has pulled the product from their shelves.

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PLB Sports has apologized for the error and said they will re-issue the boxes with the correct number. As for Ochocinco, he tweeted his apology:

“Awe man im bummed about the cereal number mixup on the cereal, trying to do good and got messed up, of all numbers why that one!!! Sorry”

“For those who were offended by the mixup my deepest apologies but i was only bringing awareness to a charity that im a huge part of, SORRY”