SAN FRANCISCO - APRIL 08: Pedestrians walk by a Gap store April 8, 2010 in San Francisco, California. San Francisco-based Gap Inc. reported better than expected March sales with an 11 percent gain from one year ago. Gap had sales of $1.45 billion compared to $1.29 billion in the same period of 2009.
Sorry, Helvetica!
Feeling powerless to affect real change in this country? You shouldn’t be: After consumer protest, the much-reviled new Gap logo has been replaced with its staid blue-boxed predecessor.
The old-new logo, which lasted all of one week, will be consigned to the dustbin of failed re-brandings alongside 2009’s Tropicana juice cartons and 1997’s British Airways tailfins.
In the wake of the logo controversy, Gap management seems cowed by the power of the Internet. In a statement, North American Gap Brand President Marka Hansen explains:
We’ve learned a lot in this process. And we are clear that we did not go about this in the right way. We recognize that we missed the opportunity to engage with the online community. This wasn’t the right project at the right time for crowd sourcing.
There may be a time to evolve our logo, but if and when that time comes, we’ll handle it in a different way.
Are you happy now, Twitter? Or do you think you can go one further and get Gap to roll back to its original logo? (h/t Tom Scocca for the image)
