The humble toilet paper roll is due for an eco-friendly update.
Meet Scott Naturals Tube Free toilet paper, a new brand debuting from Kimberly-Clark on Monday that’s missing one distinctive feature: the center tube. Yes, in distressing news to crafting kindergartners and gerbils everywhere, the brown cardboard core is nowhere to be found. It’s pillowy soft toilet paper the whole way down.
Why the swap? USA Today reports some 17 billion of the cardboard tubes are produced each year in the United States, rolling up into 160 million pounds of trash. The newly-formulated roll, which Kimberly Clark says is bound using a new production process, manages to stay sturdy without the internal support.
Company officials told USA Today that the roll will still fit in standard toilet paper holders – a fact that takes a load off of our mind. (via USA Today)