Old Spice’s just-released commercial is nothing if not familiar. But nine out of ten women agree: That’s a-okay.
Entitled “Scent Vacation,” the clip shows Isaiah Mustafa traveling, shirtless, through various locations in one impressive.
We’ve certainly seen it before. Though we wish it weren’t so painfully obvious Mustafa was lip-synching to a pre-recorded track. (At least make his voice sound muddled when he’s “underwater!”) Still, NewsFeed’s not complaining, and we’re sure the clip will go viral instantly, as usual.
(More on TIME.com: See the top 10 TV commercials of 2010)
The first person to see the commercial was a “super fan,” whom Old Spice deemed worthy to start sharing the clip. Watch Mustafa give 16-year-old Chris the newest commercial, and two tickets to that thing he loves — the Super Bowl.