Daniel Craig Dresses in Drag for Women’s Rights

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Why would 007 be in drag? He’s not undercover — he’s promoting International Women’s Day, naturally.

So it’s a bit odd, but Daniel Craig stars in a PSA for women’s rights in character as James Bond with the help of Dame Judi Dench as M.

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The two-minute video features a backlit Bond listening to the voice of his commander, M, as she schools him on the realities of women’s inequality worldwide. From the pay gap to women losing their jobs for falling pregnant to the staggering instances of sexual assault, M leads up to the question, “For someone with such a fondness for women, I wonder if you’ve ever considered what it might be like to be one?”

Bond then disappears and reemerges in drag, while M continues to name the disproportionate dangers that women face, like being denied education, being battered by domestic partners or being murdered by current or former lovers. Clearly, she doesn’t make the case for wanting to be a women, as Bond almost immediately pulls off his wig and earrings.

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The powerful advertisement is in support of Equals–which is a partnership of women’s equality charities–that is meant to honor International Women’s Day on March 8. The clip was also directed by Sam Taylor-Wood, which notably makes it the first time a Bond film was directed by a woman. (via Telegraph)