Mmm, oatmeal.
You’ll never hear those words come out of Homer Simpson’s mouth, but that’s what Krispy Kreme wants you to think about now when you go to one of its stores.
The inventors of the Original Glazed doughnut (which dates back to 1937) are adding healthier menu options in an attempt to boost sales. For instance, customers will be able to pair their “Cookies and Kreme” doughnut — this month’s featured item made from real Oreos — with yogurt, oatmeal, or fruit juice. What else is brewing? A new specialty coffee line due out within the next year or two.
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Fresh off the best quarterly profit since 2004, the company is focusing on healthier choices as part of CEO James Morgan’s plan to revamp the chain after a 2005 accounting scandal caused stocks to plunge and nearly half of its stores to close. Now there are 646 Krispy Kremes spanning the United States and 21 countries, according to the company’s website.
But the doughnut makers are not abandoning the artery-clogging business anytime soon. FOX 8 reports that the chain is currently testing three flavors of doughnut milkshakes at five North Carolina stores: Original Glazed, Chocolate Cake and Raspberry-Filled. Sounds like a delicious way to wash down that oatmeal.