In Attempt to Boost Flat Sales, Budweiser Gives Cans a New Look

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Steve Adams / Anheuser-Busch / AP

Just as you were getting used to the look of that can of Bud, parent company Anheuser-Busch goes and changes it again.

The company unveiled the beer’s new look on Wednesday, showing off the redder, sleeker design. What do we think? NewsFeed isn’t sure yet. Luckily, we’ll have a bit of time to get used to the idea before the cans hit the shelves; they won’t be for sale for another few weeks.

This change marks the 12th time since 1936 that Budweiser has gotten a makeover. The latest look is reportedly an effort to bump up flagging beer sales. Though it’s one of the highest selling beers in the world, beer sales in general have dropped since the recession.

PHOTOS: Anheuser-Busch and St. Louis