Brand Behind Steve Jobs’ Iconic Turtleneck Sees Sales Boost

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Did Steve Jobs’ passing inspire fans to nab his famed wardrobe?

The Apple founder was infamous for wearing a black mock turtleneck, jeans and sneakers to every keynote presentation. And one company claims sales have skyrocketed because of it.

A representative for St. Croix, which makes Jobs’ turtlenecks, told TMZ that the shirts have flown off shelves since the news of Jobs’ death. On Thursday, the brand saw an “almost 100% increase in sales,” the rep said. TMZ also reported that St. Croix is working on a plan to pay tribute to their most famous customer.

Overall, Jobs’ uniform is quite easy to replicate, if you’ve got Steve Jobs-type money. The St. Croix mock turtleneck in black retails for $175 at Not all is pricey, though; a pair of Levi’s 501 jeans in Medium Stonewash is currently marked down to $44 on, and a pair of gray New Balance 991 sneakers are on sale for $89 on Amazon. But you’ll have to fork over major cash for the glasses — Jobs’ specs, Lunor’s Classic Round style, go for $495.

NewsFeed suspects the sales spike is from those seeking Halloween inspiration. But we suggest you stay away from this particular costume; don’t blame us if everyone you encounter yells “too soon” as you walk by.

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