From Me to You is a hypnotizing Tumblr account created by New York City–based shutterbug Jamie Beck that focuses on fashion, photography and travel. With a mix of street style and runway looks, Beck seamlessly blends the worlds of high fashion and everyday life in her fresh, retro-inspired spin on a lifestyle blog. Beck, along with Web designer Kevin Burg, has pioneered the use of the “cinemagraph”: a series of photographs capturing subtle movements, played in a loop to impart a moving-picture quality to an image. The cinemagraphs on From Me to You feel alive and immediate, somehow reanimated from the past. This novel use of digital media is one of the many ways in which Beck draws readers into a world that is faintly aspirational but also staunchly personal.