Do you ever have those days when you just can’t decide between an iced tea and a beer, and you think, If only I could combine them?
No? Seriously, you don’t? Well, that’s not going to stop Molson Coors from launching Coors Light Iced T. The beer giant announced Tuesday it will roll out the new product in Canada next month, followed by a likely debut in the U.S. The iced-tea-flavored brew will contain 4% alcohol and no caffeine, the Wall Street Journal reports.
Molson Coors and other brewing behemoths like Anheuser-Busch have been experimenting with different flavors and creative product offerings to combat rapidly decreasing sales in the U.S and dwindling sales in Canada. Liquor companies, on the other hand, have seen boosts in U.S. sales as they’ve marketed new flavored products, like Smirnoff Fluffed Marshmallow Flavored Vodka. Smaller craft brewers have also been moving in on the bigger companies’ territory, offering novelty flavors and varieties that more consumers seem willing — and eager — to try.
The company said it hopes the new product will put less reliance on cost-cutting and entice people who’ve become more partial to wine and cocktails. Along that vein, Molson Coors will also launch Carling Zest, a limited-edition brew with citrus flavors.
More and more major companies are expected to launch similar products to keep up with the trend and boost revenue, the Journal reports. Sure, the beer market is struggling, and this might help, but we can already feel the contempt of beer purists brewing.