At Las Vegas Denny’s, Marriage With a Side of Pancakes

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A Denny's restaurant in Las Vegas

Las Vegas is known for some pretty far-out things, but this just might be a Sin City first. A new 6,432-square-foot Denny’s will not only offer the restaurant’s signature 24-hour-breakfast delights, but — like many other places in Vegas — a quickie wedding chapel as well.

Frances Allen, Denny’s Chief Marketing Officer, is hoping this new space, the casual dining chain’s third in Las Vegas, will revitalize the concept of the traditional American diner, which she calls the original social network. “It was that sort of ecumenical social scene where everybody converged,” she told the Los Angeles Times. In that vein, this new location aims to bring a lot of new things to the beloved franchise.

(MORE: Want Fries with that Ring? McDonald’s Offers Weddings)

Vegas was an obvious fit for the makeover as it will allow Allen to capitalize on Las Vegas’ 24/7 lifestyle and outsize appetites. (Luckily, since what happens in Vegas stays in Vegas, all those calories won’t count.)

“It’s going to have all the things you love about Denny’s,” she said, “combined with the fun vibrancy of the area and some unexpected twists, as well.” And, in case you were wondering, that will include a full service bar.

“It’s unique. It’s different. It’s going to be an icon within Vegas. People are going to want to travel to see this Denny’s,” she said. “The wedding scene is such a part of Vegas, and who doesn’t want a wedding cake made out of pancakes?”

Who indeed?

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