McDonald’s McRib: Why Are They Making Us Wait?

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The McRib’s got a way about it. We don’t know what it is (we suspect it’s elusiveness), but we know that people can’t live without it.

How do we know? It has a Facebook page, a locator website, a Twitter account, and word-of-mouth you can’t buy whenever it’s re-re-re (and so on) released.

(MORE: McRib Taste Test: Why Is It Such a Coveted Sandwich?)

But according to a leaked memo, devotees now have extra time to drum up more anticipation for the white whale of novelty fast food sandwiches. Ad Age acquired a memorandum from McDonald’s Operators National Advertising Fund which stated that the barbecue pork-flavored sandwich will now be available in late December instead of its original Oct. 22 through Nov. 11 limited-time release.

According to the Ad Age report, the McRib launch had been moved back to help give end-of-year sales a boost — but perhaps the cruel delay will anger McRibbians into boycotting it. Who are we kidding, they’ll probably stockpile them, just in case.

Instead, McDonald’s diners will be able to chow down on a seasonal consolation prize, including the Cheddar Bacon Onion Angus burger and a similar chicken sandwich. And come February, they can also sink their McRib-conditioned incisors into Fish McBites.

So all is well in McRibVille! Maybe McDonald’s will even find a way to get rid of that pesky little gym mat plastic problem by December, too.

MORE: Our 10 Favorite McFoods