‘Celebrity Sperm Bank’ Hoax Fools British Media

A company that claimed to offer couples the sperm of A-list celebrities turns out to be a promotion for a coming comedy TV show.

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Worried that your kids might be unattractive, unintelligent or unpopular? Well fear not, there’s a new celebrity sperm bank that can solve all of your unfortunate genetic issues.

A British television network admitted Thursday that it fell for an actor pretending to be the CEO of Fame Daddy, allegedly a soon-to-be-launched paternity matching service that claims to have “scoured the globe” for well-known celebrities that have “agreed to share their genetic inheritance for the benefit of our clients…and mankind.”

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ITV’s This Morning apologized to viewers after hosting a man named Dan Richards, who claimed to be the group’s marketing director, according to the BBC.  The network now said that it appears Richards is a paid actor and that the company is nothing but a hoax.

Indeed, it seems there may have been some pretty obvious signs that Fame Daddy was too good to be true.

For starters, sample profiles include an Oscar-winning actor, a rock star from a multi-platinum band, a former soccer star worth $16 million, and a Formula 1 race driver.  The company also features a quiz on their website called  “Who’s the Daddy?” and it asks questions like “How would you most like your child to speak” and lists answers such as “Vowels as round as the Duke of Cambridge.

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A tongue-in-cheek Fame Daddy commercial also exists on YouTube, which opens with Richards warning that if you are unattractive, bad at sports and business or are fat, you should simply stop breeding. CEO Leila Anderson enters the shot and extols the virtues of using her “revolutionary” service.  Anderson introduces Fame Daddy’s Head of Science, the bespectacled and mustachioed Dr. Gabriel Pawlak, seen peering thoughtfully at vials of an opaque white substance.  (At one point in the video, he can be seen drinking out of one.)

“I am not a good looking man, but I live in a world where my children can be,” he says in a heavy Eastern European accent. “Why would my wife and I have my child when we can have a good looking famous one?”

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According to The Independent, the whole thing was actually a promotion for  a TV comedy show. “Fame Daddy is not a real organisation,” read a statement published in The Telegraph (which also fell for the hoax) by a company called 2LE Media. “In fact it’s entirely made up, and is part of a satirical comedy / entertainment programme that we are producing for Channel 4,” the statement said.