No Mas: Taco Bell Yanks Ad That Mocked Vegetarians

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Taco Bell’s new ad won’t “live mas” after a Twitter campaign has prompted the fast-food chain to pull the campaign. The 15-second commercial implied that veggie eaters were wimps – by stating outright that eating veggies was a “cop out.” The disparaging remarks about vegetable platters came just in time for the Super Bowl and catered directly to football fans, even pulling phrases out of a gridiron playbook: “Veggies on game day is like punting on fourth and one.”

Tacos aren’t exactly one of the five food groups, but the ad attempts to promote Taco Bell’s Variety 12-pack as an essential part of any game-day meal. A veggie platter sits idly by as famished football fans snap up tacos from a box. If you’re the person who brings an assortment of celery, peppers and broccoli to a party, “secretly, people kind of hate you for it,” the ad states bluntly.

(MORE: Taco Bell Accused of Not ‘Meat’ing Standards)

It was all enough to make herbivores sob into their watercress salads. Even worse, it incurred the wrath of a national nutrition group, the Washington, D.C.-based Center for Science in the Public Interest, which asked supporters to tweet Taco Bell about the ad.

After the CSPI inspired a torrent of complaints, Taco Bell decided to stop airing the commercial. “We didn’t want anyone to misinterpret the intent of the ad,” a spokesman said.

Ultimately, the CSPI praised the fast-food chain for its reaction. In a statement released Monday, CSPI nutrition policy director Margo G. Wootan said: “Thanks to Taco Bell for responding with record speed to address nutritionists’ and consumers’ concern.” And anyway, who cares? Soon there’ll be enough Cool Ranch Dorito Locos Tacos for everyone.

MORE: Taste-Testing Taco Bell’s New Doritos Locos Taco