Apparently, flannel zebra jammies only look good in music videos.
Seattle rapper Macklemore’s song “Thrift Shop,” which celebrates snagging “awesome” bargains on second-hand clothes, has sold more than 4 million digital copies and become the first indie track in nearly 20 years to top the Billboard charts. But it hasn’t boosted sales at actual thrift shops, reports the International Business Times.
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National sales at Goodwill Industries, one of the largest thrift store chains, haven’t been significantly impacted since the song went viral (a Goodwill representative interviewed by the Times said data for the Seattle outlet branch where Macklemore filmed parts of the video, was not available). And while news spread around the Pacific Northwest that Seattle’s Fremont Vintage Mall makes a cameo in the video, representatives for the basement collective said sales haven’t noticeably increased since the video’s release in August. Macklemore’s homage may appeal to the masses, but it looks like it really spoke to people who already know the wonders of Value Village (another shooting location for the video).
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Macklemore told GQ that he’s been shopping at thrift stores “literally” his whole life. “My tally of purchases has got to be in the thousands. I would say probably 3,000 items.” And even though he hasn’t helped boost sales of velour jumpsuits or second-hand house slippers, Macklemore did partner with Goodwill to auction off signed t-shirts to raise money for the chain’s job training program.
The upside of not thrifting? No one will ask if you’re wearing your grandma’s coat.
MORE: The Thrift Store: Not Just for Penny-Pinching Grandmas Anymore