Sexcereal: For Putting the Sexy Back in Breakfast Food

Truly, the most important meal of the day.

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Mikey’s not the only one who likes this cereal. And by that we’re not referring to the famous tyke from the Life cereal campaign, but former NFLer Michael Strahan — who got a taste of Sexcereal on Thursday morning’s espisode of Live with Kelly and Michael.

Yep, that’s Sexcereal: a breakfast food specially formulated for sexual health, according to the Toronto Sun. Sexcereal comes in two varieties, one for men and one for women, designed to nourish each gender’s libido in different ways.

Entrepreneur Peter Ehrlich said the idea came to him when he was walking through a vegan food fair one day.

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“Sexual health is so important,” Ehrlich told the Sun. “I wanted to create something sexy and fun in the health food industry because nothing is. Everything is very serious.”

The cereal got a special boost last month whenEhrlich appeared on a special Valentine’s Day episode of the CBC reality show Dragon’s Den, in which aspiring entrepreneurs pitch their ideas to a panel of millionaire investors. Jim Treliving, owner of the Canadian restaurant chain Boston Pizza, offered him $100,000 for a 50% stake in the company, reports the Toronto Star.

The cereal’s unorthodox packaging features a blonde pin-up on the women’s version, and a ripped male model for the men’s recipe — fitting for a cereal meant to promote long term sexual health. But, Ehrlich warned, “you’re not going to get an erection in 20 minutes.”

At nearly $13 a box,Sexcereal boasts a number of rare ingredients meant to support hormonal balance in women and testosterone in men, the company website says. Maca, a Peruvian herb used in both recipes, has long been thought to increase stamina and boost libido. Though Sexcereal is only available in Canada at the moment, Ehrlich hopes to bring it to breakfast tables — and perhaps, bedrooms — around the world soon.

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