Awesome New Digital Billboard Identifies Flight Numbers as The Planes Pass Overhead

Just in time for the holidays, British Airways appears to have put up digital billboards in which a wide-eyed little boy stands up and points at the sky every time a British plane flies overhead and magically rattles off the flight number. Londoners can find them in Chiswick and Piccadilly Circus.

We hope the man who bought a promoted tweet to complain about the airline does not start buying up ad space nearby to counter protest.

(h/t Mashable)

MORE: Man Spends More Than $1,000 to Rant about British Airways