This Collar Lets Your Pet Take Pics and Post Them to Instagram

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Darren Staples / Reuters

A Dandie Dinmont Terrier awaits judging.

It was only a matter of time after dog mani/pedis became a thing that the world would find a way to allow pets to personally Instagram selfies.

Nature’s Recipe, a premium dog and cat food brand, has created a lightweight collar camera that allows pets to take and share their own inane day to day activities in digital photo form.

Only “influential” pets and pet owners have the device now. They can post their pictures to the brand’s online scrapbooking site but are also encouraged to share on social media with the hashtag #RecipeforMoments.

While there aren’t a lot of pet-taken photos yet, it looks like the dogs need to work on their composition skills:

Here’s a video explaining the collar cam campaign:

Natures Recipe Demo Video from Digitaria on Vimeo.