Kmart Puts a Holiday Spin On Its “Ship My Pants” Ad

It's Dickensian

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You may remember Kmart’s hilarious “Ship My Pants” commercial that went viral earlier this year. Well, the big-box store is at it again with a special holiday sequel called “Ship My Trousers.” The ad plays on Charles Dickens’ A Christmas Carol and so, naturally, it implores you to ship your trousers, your bloomers or even your petticoats.

Another very funny ad, but the question remains: can successful viral marketing keep the sinking retail chain afloat?