This Brand Will Guess Your Dream Car Based on Your Selfie


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Just when we thought we’d had enough with the “selfie” talk, Smart Car USA had to pull a marketing stunt about the OED word of the year that’s pretty cool (even if it is a marketing campaign).

The car company’s official Twitter handle is asking people to tweet selfies of themselves to #smartWrapMe. In return, @smartcarusa is tweeting back selfies of cars that resemble the original sender. Right down to their cat sweaters:

Or the cats on their shoulders:

Or the cleavage of the person dressed up as a wild cat:

I guess normals are welcome, too:

The campaign lasts through Thursday.

Smart Car is known for its Twitter antics. When a person tweeted that bird poo could crumble the car, Smart Car responded: