Just when we thought we’d had enough with the “selfie” talk, Smart Car USA had to pull a marketing stunt about the OED word of the year that’s pretty cool (even if it is a marketing campaign).
The car company’s official Twitter handle is asking people to tweet selfies of themselves to #smartWrapMe. In return, @smartcarusa is tweeting back selfies of cars that resemble the original sender. Right down to their cat sweaters:
Or the cats on their shoulders:
Or the cleavage of the person dressed up as a wild cat:
I guess normals are welcome, too:
The campaign lasts through Thursday.
Smart Car is known for its Twitter antics. When a person tweeted that bird poo could crumble the car, Smart Car responded: