Charmin doesn’t have the cultural capital of brands like Old Spice and Oreo, which makes its LOL-worthy Twitter presence all the more impressive. Its tweets tend to fit into two categories: those promoting Charmin toilet paper, and those simply celebrating the joys of using the restroom:
But it also excels at on-the-fly smackdowns:
And even cultural references (though this one has since been deleted):
Two teams—one from Charmin’s parent company Procter & Gamble and one from an outside agency—are responsible for managing the feed, which aspires to a simple motto: “We believe that life is full of little pleasures.” Congratulations, Charmin, you’re officially the sassiest.