What really propelled Oreo to the top of the widely accepted list of social media stars was the tweet heard ‘round the world during the 2013 Super Bowl. The brand managed to effectively — and super quickly — poke fun at the power outage that delayed the game for 35 minutes:
[tweet https://twitter.com/Oreo/statuses/298246571718483968%5D
But the brand consistently uses its Twitter feed to push out creative original content. Its Vine videos, for example, often serve up just the right amount of edge:
[tweet https://twitter.com/Oreo/statuses/395233541568491523%5D
[tweet https://twitter.com/Oreo/status/427909695974563840%5D