While there have been tons of iterations imagining what corporate logos would look if they were designed by hipsters, what would happen if Warby Parker or Dollar Shave Club turned corporate?
Cornett, a Kentucky ad agency that does creative for A&W, decided to take on the task of shaving off brands’ handlebar mustaches for a more clean cut look. It’s interesting to see how some hipster brands changed and others … didn’t. Urban Outfitters has done a pretty good job of corporatizing hipster culture, after all.
Cornett
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- How Far Trump Would Go
- Scenes From Pro-Palestinian Encampments Across U.S. Universities
- Saving Seconds Is Better Than Hours
- Why Your Breakfast Should Start with a Vegetable
- 6 Compliments That Land Every Time
- Welcome to the Golden Age of Ryan Gosling
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com