Today on LiveScience.com: “Q&A: Discoverer of Dead Gay Duck Sex.” There is nothing in the world that could prevent NewsFeed from clicking that headline.
Apple does not play a competitive game at all. Chess or checkers. At the end of chess and checkers, there is nothing left.
Apple is doing Minecraft, a game that all players can pursue to their heart's content, constructing ecosystems.
“A finite game is played for the purpose of winning, an infinite game for the purpose of continuing the play.” James P. Carse, Finite and Infinite Games: A Vision of Life as Play and Possibility
So the problem is anyone seeing what Apple does in zero sum terms. Apple does not. I think it's been burned big time several times when it thought partners who were creating with it, were in fact exploiting it: Microsoft, Adobe, Google.
When my younger son was learning tennis, his coach taught him the outer game; I taught him the inner game. In the inner game, you recruit better players than you, and, doing so, lose as often as possible, in order to learn from them.
"The rose is a rose from the time it is a seed to the time it dies. Within it, at all times, it contains its whole potential. It seems to be constantly in the process of change; yet at each state, at each moment, it is perfectly all right as it is.” W. Timothy Gallwey, The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance
Gee aren't you smart. How much does Apple have to pay for time to publish these silly puff stories on a regular basis ?
Apple shares are down, the CEO is on the defensive, citing "great upcoming innovations", and their products have begun to resemble Android phones - Larger screens, more colors, cheaper variants, plastic bodies, etc.
In the beginning the fanbois used to compare the sizes of the app market. obviously now Android has outstripped by way far. Then they talked about market share, which is now almost wholly Android.
Its not dead yet, but its a-Steve-Jobs-homemade-cancer-treatment style dying.
That comment is exactly what he means when he says analysts think the phone makers are playing checkers: claiming blind devotion (the schoolyard taunt "fanboi" isn't far from analysts predicting doom because Apple won't make sub-$50 phones) and assuming "market share" is the endgame, or even that we're at the endgame at all. (Ask Microsoft NOW if they "won" the OS wars. Turns out the wars are still going.)
The fact is that both the phone makers and app developers measure success in profit, not a nebulous "share," and go where that profit lies.
Best leave the chess to the big boys and stop the tasteless self-righteous insults.