There are two kinds of Super Bowl viewers: Those who tune in for the game, and those who patiently wait through all the punts and blitzes for the halftime show. And of course the Super Bowl ads. Well, group number two, NewsFeed has you covered: Two dozen Super Bowl ads have gone live, and we’re here with our three favorites.
The best in class thus far must surely be the three-foot tall Darth Vader wannabe, who is unable to successfully use the force on anything besides a Volkswagon.
Then there’s the CareerBuilder.com ad, which answers the age old question: What if monkeys were allowed on the highway:
And check out this GM Chevy / Transformers spot, which not only manages to advertise two things at once, but also offers a spot-on impersonation of a late-night local dealer commercial:
Have a personal favorite? Want to see more? Business Insider has a whole gallery of ads; let the debate begin!
(More at NewsFeed: See amazing photos from the Great Blizzard of 2011.)
(More on TIME.com: See the best and worst Super Bowl commercials of 2010.)