Jimmy Fallon and Stephen Colbert: It’s an Ice-Cream War

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Jimmy Fallon and Ben & Jerry's co-founders announce "Late Night Snack", the flavor on March 2, 2011 in New York (Getty Images)

Jimmy Fallon is eyeing Stephen Colbert’s perch — on the ice cream market. In a nod to the fake newsman, Fallon is launching his very own “Late Night Snack” flavor to commemorate his two-year anniversary at Late Night.

(More on TIME.com: See why ice cream sales have soared despite the recession)

The latest Fallon-inspired Ben & Jerry’s addition features vanilla bean ice cream, fudge-covered potato chip clusters, all with a salty caramel swirl. But is it good enough to make me want to give up the “AmeriCone Dream”?

(More on TIME.com: See why ice cream is better than gelato or fro-yo.)

Online food magazine SlashFood rates the newest flavor as a solid “A,” saying it reminds them of another flavor that pleases, “Chubby Hubby.” But, as with food, taste is personal. The question remains whether NewsFeed will be pulling it out as a late night snack in the wee hours.

That, folks, can only be solved by a taste test. We’ll be the judge of that.

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