Fashionistas in (Potty) Training: Huggies Launches New Camo Diapers

  • Share
  • Read Later
Kimberly-Clark Corporation/PR Newswire

It’s never too early to teach your baby about style.

Huggies has just introduced a camouflage diaper that will be sold at Walmart stores across the nation for the next three months.  And the military print is more than decorative: for every package of diapers purchased, the company plans to donate a diaper to a military family in need through their Every Little Bottom charitable initiative.

(MORE: Starting a Diaper Bank)

Huggies is capitalizing on a larger trend of introducing design elements beyond cartoon characters to diapers.  In 2010 they launched jean diapers, which were so successful – helping the company gain back market share it had lost to rival Pampers — that they were relaunched this spring.  Not to be outdone, Pampers collaborated with Cynthia Rowley on a pastel diaper line sold at Target last year, and currently has floral and argyle prints available.

Though it seems baffling to spend extra for a designer diaper that will soon be tossed in the trash, some trendy parents may be itching to outfit their precious little tykes in more than plain old white.  And the fashionable diapers will naturally reflect well on those who shell out the bucks for them.  “Babies don’t compliment each other on their diapers,” advertising psychologist Renee Fraser told USA Today.  “Moms do.”

MORE: Diapers Go Green

Allison Berry is a contributor at TIME.  You can continue the discussion on TIME’s Facebook page and on Twitter at @TIME.

7 comments
migod22
migod22

I was raised by a stay at home mom, and it was the greatest blessing I could have ever received as a child! I was lucky enough to have my family be financially stable enough with just my step-dad working.

LibertyNews
LibertyNews


The reality is either Moms go to work or face living in poverty.  More people in the work force increases competition for Jobs and forces wages down.  Having a stay at home Mom who's family isn't living in poverty has become a Luxury and a sort of Status Symbol. The stay at home Mom's living in poverty have become a type of slave... providing society with a valued service without getting just compensation. Also, this is why immigration is so important the the U.S. Women don't want to have more than one or two children if its going to keep them in the poor house for the rest of their lives.   In order to keep our system running we need people to replace our population as it turns out without our population having children the only way to fill the gap is to have a sustainable immigration.

LibertyNews
LibertyNews

To me this is the most illuminating statement in the article: 


Stay-at-home mothers’ education levels have risen across the board in the last 40 years, but the share of them living in poverty has more than doubled.



Michael_2014
Michael_2014

It's interesting how different people interpret data so differently.  While I think it's apparent that not all stay-at-home moms are the perfect model that many of us picture, at the same time, the definition utilized in this article will skew results quite a bit.  Requiring a mother who fits the mold to have a postgraduate degree... did anyone think that some women opt out of an advanced education because they are raising their children?  Requiring an income of $75k a year... maybe a household is willing to do with a little less than this threshold because they prioritize raising their children.  A household that only has a single income earner is obviously going to be at a disadvantage for generating household income - but some women make that sacrifice to spend more time with their children.

I think there are some good insights in this article, but it is failing to look beyond the surface in several key areas.  For my part, I am thankful to all of the women out there who go underappreciated for the sacrifices they make.  Articles like these are almost antagonistic towards those women out there who place a higher priority on their families than they do on the prestige of a career.   

MarixsaRodriguez
MarixsaRodriguez

Belinda, this is illuminating! I am right there, one of them trying to be super mom and make a few bucks when I can here and there. But mostly being there for my kids, even if it means giving them le$$.

aek
aek

There are many moms who underemploy themselves intentionally so that they can be available to their kids and have more flexibility

auraxoxo
auraxoxo

@Michael_2014  Well said. I don't have a post grad degree but I do have one and my husband doesn't make 75k a year, but he does make about 60k. I stay home with our kids and chances are when the youngest starts school I will look for part time work that pays much less than I could make if I was interested in a career, so that I can supplement our income but still be highly available for our kids. Even then it is mostly so we have more money for cars and college for our kids and not because we are really lacking anything we need.