Lunch in a Bottle? Introducing PB&J Vodka

America's favorite school-day sandwich just got an adult makeover.

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Van Gogh Imports
Van Gogh Imports

First McNugget martinis, then devil’s food cake vodka. Just when you thought all of your favorite foods had their corresponding alcoholic counterparts, a vodka version of America’s most beloved childhood sandwich rounded out the list.

According to BarBiz mag, Dutch distillery Van Gogh Vodka added PB&J to its lineup of  creatively flavored vodkas, which includes dutch chocolate and double espresso, right in time for National Peanut Butter & Jelly Day. Equal parts innocence and mischief, PB&J is sure to be a hit among the college crowd (and who are we kidding, Real Housewives too) now that it’s available in liquor stores.

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But sorry, grape-jelly loyalists, you may be disappointed. After several rounds of taste testing, Van Gogh’s master distiller, Tim Vos, sided with raspberry. “For me, the raspberry jelly came out the best,” Vos told BarBiz. “It is fresh, fruity and mingles very well with the oily structure of the peanut butter.” Apparently the liquor tastes primarily like jelly with subtle undertones of vanilla, but smells overwhelmingly like peanuts.

Though the flavored liquor trend seems to have exploded recently, distillers started capitalizing on vodka’s potential in the 1980s, Fox News reports. At first the flavors were pretty tame. A little lemon, pepper, cherry. Nothing too dramatic. But thanks to the Cosmo-swigging cocktail culture popularized in part by Sex and the City, more and more offbeat flavors — Bubble gum? Salmon? Bacon? — started entering the market in the past few years.

NewsFeed is a little dubious about bottled PB&J’s potential to be as legendary as its breaded equivalent. Regardless, these PB&J sushi rolls might be more acceptable to pack for lunch.

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