Amazon’s Binder Pages Flooded With Snarky Romney-Related Reviews

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Katherine Fawssett / Getty Images
Katherine Fawssett / Getty Images

Just because this was entirely inevitable doesn’t mean it isn’t utterly hilarious.

Following Mitt Romney’s remarks about “binders full of women” at Tuesday night’s presidential debate, a meme was born. It began, as so many viral sensations do, on Twitter, and soon made its way to Tumblr. Then it popped up on Facebook, and now has reached one of the Internet’s lesser-known but just-as-fertile breeding grounds of snark: Amazon reviews.

(MORE: Binders Full of Women: Ladies and Gentlemen, Your New Political Meme)

So many different binder options — from the thick and durable to the slim and sleek — mean so, so many opportunities to continue mocking Romney’s comments. If there’s one thing the Internet is good for, it’s providing creative ways to prolong jokes for as long as humanly possible. Witness the customer reviews for the Avery Durable View Binder with 2 Inch EZ Turn Ring, in white.

“While these binders are well made, attractive and reasonably priced,” one user writes, “they are unfortunately too small to put women in.” Another chimes in, “You have no idea how frustrating it is, trying to find a binder that can contain all my various women … If you’re a guy looking to contain a whole lot of women (of any size), this is the binder for you!”

One of the greatest parts of this flood of satirical reviews is the support from fellow jokesters. Thousands of people have flocked to Amazon to declare the responses “helpful” and bump them to the top of the review pages. Sure, some of these pranksters’ reviews have gotten a bit redundant, but there are still a few that really shine. Some examples:

Now, while the “binders full of women” jokes still seem to be flowing freely, the well will run dry eventually. Lucky for us, there’s another debate this Monday, and NewsFeed feels confident that more comments will emerge, ripe for parody. It only remains to be seen where the jokes will surface.

MORE: The Best Tweets About the Second Presidential Debate

13 comments
anaturalstate
anaturalstate

@gfreeb omg. Hilarious! I'll post photos when it's done!

Ted Carr
Ted Carr

Where were the binders full of women applicants when Mitt was in charge of Bain Capital and had NO women in senior executive positions? Where were the binders full of women applicants when Romney was Gov of Mass but left office with fewer women in senior positions than when he took that office?

Toby Latham
Toby Latham

Jane as educated as you appear what would you like? Links?

Debbie Stinnett
Debbie Stinnett

If only he wasn't so clueless, but he is what he is.

Joyce Guirand
Joyce Guirand

Stop blaming Obama for Republican mistakes of the Bush era, Americans are not that short sighted... Neither should you be.

Jane Meyers
Jane Meyers

Hilarious, although not entirely appropriate (I want to read reviews, not parodies!) Toby, could you cite your statement? Apparently Romney's "binders" story has been fact-checked. It is also unclear where the campaign stands on the Ledbetter Act.

Tim Mandese
Tim Mandese

What's the horrible part of asking for the names of qualified women and being given back binders full? If this is what the left is talking about, then you know they are ignoring the bigger issues, like a failed economic policy and a foreign policy so bad that the Russians are laughing at us again! Way to go Barry! Keep talking about binders while Romney talks about REAL ISSUES!

Toby Latham
Toby Latham

Yet his admin had more Women on staff than ANY other state. Really time? Didnt you have hitler as man of the year?