Dolce & Gabbana Releases Baby Perfume

Say you love children but can't stand the way they smell? Italian fashion house Dolce & Gabbana has a solution

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Say you love children but can’t stand the way they smell? Italian fashion house Dolce & Gabbana has a solution: baby perfume.

To be fair, D&G says the goal isn’t to cover up but to enhance that fresh baby smell. “We all know that children smell beautiful, and there’s no need to cover up their natural scent,” lifestyle editor Valentina Zannoni wrote on Swide, the label’s online magazine. “In fact the Dolce & Gabbana Baby Fragrance has been designed to accentuate that natural baby smell.”

(MORE: Dakota Fanning’s Perfume Ad Deemed Too Provocative for the U.K.)

The new eau de toilette (which is, appropriately, alcohol-free) was inspired by “the softness of baby skin, the freshness of baby breath, a mother’s sweet hug, [and] the first smile,” according to Stefano Gabbana, one half of the label’s duo — intangible things all apparently made real with notes of honey, citrus and musk.

Gabbana posted a picture of the perfume on Instagram, captioning it “for children,” along with a surprising variety of wacky emojis, including hearts, smileys and the Italian flag.

Zannoni called the baby fragrance a “true family commitment” on the part of the designers, although at about $45 per bottle, family values don’t come cheap.

D&G isn’t the first brand to move into the preschool perfume market. Johnson’s, Bulgari and Burberry each have lines of specially formulated baby fragrances. At least these scents are light and airy enough that they won’t make any newborn smell like a baby prostitute.

MORE: Happiest Baby Author, Dr. Harvey Karp, on Getting Your Baby to Sleep

10 comments
iza69
iza69

a) the first sentence is supposed to be funny/sarcastic (not well executed, I guess)

b) the last line is just referencing a quote from Mean Girls, hence the hyperlink. (also not well executed, unless you're a MG aficionado)

natural_e_green
natural_e_green

Stupid. Harmful toxic chemicals on baby's skin - can these big companies get any dumber? If a baby has a crappy diaper it's gonna smell no matter what you put on them. Here's everyone trying to "REMOVE" toxic chemicals from baby stuff and D&G is going backwards. Dumb-arses!

TedTed
TedTed

Distasteful....  Buy choosing to buy a fragrance for your baby does not insinuate that you do not like the way they smell.  Name a baby product that is not scented?  Baby oil?  Baby powder?  Shampoo?  Lotion?  Fabric softener?  And calling it expensive?  Clearly you do not have children yourself.  I spend more than $45 a month and diapers and wipes let alone everything I buy for my son.

The greatest low is the term "Baby Prostitute".  Wow.  I saw the link to the Lindsey Lohan clip.  It does not justify using that language when we are referring to ACTUAL BABIES, not teenagers in a movie.

Mondschein7
Mondschein7

I normally don't leave comments but "baby prostitute"?? really? while completely irrelevant to the subject of the article, it brings to mind child abuse.. I don't know how this crap got posted.

LoRemz
LoRemz

What's even more ridiculous than suggesting people don't like the way babies smell or that a baby could smell like "baby prostitute" is the fact that baby fragrances are extremely common EVERYWHERE outside of the U.S. And, of course, ALL of these baby fragrances smell soft and sweet. (That's kind of the point.) Get some culture!

CriticalThinking
CriticalThinking

Dear Article, 


You suck.

Love, Everyone besides the writer and editor.

MitSananikone
MitSananikone

If I used this, would it subliminally make women want to make babies with me?

nycmike123
nycmike123

I cant get passed the first sentence!  To engage your reader you must write in a way they can subscribe to. The amount of readers that "cannot stand their own baby's smell" is somewhere between slim and none.

ChristiMeshell
ChristiMeshell

I find the last line of this article extremely offensive and distasteful. RIDICULOUS to put those two words together in a sentence.  Rebecca Nelson should and her editor should both be fired.