WATCH: Viral Dove Ad Uses Sketch Artist to Illustrate Women’s True Beauty

In its latest ad, the beauty brand wants to help create a world where a woman's looks are a source of confidence, not anxiety.

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Dove is at it again.

On Monday, the soap brand whose “Real Beauty” campaign has won praise for featuring women of all shapes and sizes posted a new ad on YouTube that teaches an important lesson about how women view themselves compared to how others see them.

The short documentary features Gil Zamora, a former forensic sketch artist for the San Jose Police Department, who with his back to his subjects draws portraits of a series of women based only on their own descriptions of how they think they look.  He prompted them to detail everything: hair length, facial structure, and their most prominent features.

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Each woman was asked before the social experiment to spend some one-on-one time with one of the other participants.  The forensic artist then drew portraits of the same woman according to the stranger’s description, Ad Age reports.

At the end of the video, the artist reveals the two sketches – one from the participant’s description, the other from their partner.  As Mashable points out, the differences are remarkable.

Dove included this description with the video:

Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.

The video has already had more than 1.6 million views on YouTube.

MORE: Dove’s “Real Beauty” Campaign: Seeking Models Only?

11 comments
Orator
Orator

I do not really understand if Dove can really make one so smart & beautiful, why does people still need Beauty or Spa treatment to look Beautiful & Smart & even they sometimes require coaching to act smart & behave smart. Market of such institutions is already on boom & the latest trend is to get home beauty treatment through smartphone beauty Apps:

http://apps-catalog.com/products/beauty-apps

These days technology can provide everything through smartphone. One may even find beauty scanner apps. How oudoes Dove see this potential Market competitors where people can find a lot about other beauty products.

PSS
PSS

It's nice to see some marketing efforts go viral without having to be funny or silly, although there is nothing wrong with funny marketing, its refreshing to see a different approach.

Marketing Intern at PSS - http://prince2courses.org.uk/ 

sunfired4life
sunfired4life

Where is the testimony on the African American Lady? Again the clever under cover racism about what beauty looks like in America! Why didn't they show what her opinion of herself was? I will never buy dove again!

MarkBrady
MarkBrady

The problem with a police artist drawing you is that both pictures look like they might show up in the Post Office.

TerrieLeeAnnMoulton
TerrieLeeAnnMoulton

All of these "self esteem" campaigns bother me. They always focus on appearance.I will be happy when someone wants to compliment a little girl and "beautiful" isn't the first word to come to mind. Even if she is breathtakingly beautiful. I want anything else about her to be more important. Maybe she's smart, or brave or strong, maybe she has leadership skills or is a really great listener. Just anything she can work at anything she can change, beauty is something that happens to us; who we are is something we make. Women deserve to be judge by who they are, not what they look like.

http://jazzylittledrops.tumblr.com/post/48118645174/why-doves-real-beauty-sketches-video-makes-me

 

Timmy
Timmy

Beauty is not who we are.

We are so so so much more!

CamilleHuchard
CamilleHuchard

@TerrieLeeAnnMoulton What you're saying is true. But Dove is a cosmetic brand, so beauty is one of the main thing they have to highlight. However, they're trying to say that everyone is beautiful, even with wrinkles, etc. And for me, the primary message they want to share is that being happy and smiley made you more beautiful. :)

arichard
arichard

The way I see it, in order for women not to be judged primarily by her looks, she has to stop beating herself up for her looks and making the external the dominat focus. Increased self-esteem will let those deeper qualities shine through.