You can’t always get what you want. Especially if what you want is a copy of a magazine featuring your favorite dreamy movie star on the cover.
It’s a lesson we here at TIME learned today after we put actor Benedict Cumberbatch, also known as the owner of the sharpest cheekbones in the land, on the cover of the International edition of TIME Magazine (U.S. subscribers, he’s in the magazine as well!). Some fans were upset—maybe spitting mad is the more accurate term—that the Cumberbatch cover is only available outside of the U.S. Others were just happy that their object of Internet affection is getting some face time within the red border. And let’s not forget this swoonworthy GIF we made for you.
Below, some of our favorite reactions.
@bryanrwalsh @TIME I was going to buy it on my way home. Just not fair. I know he's not a household name here yet but he will be.
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Sandy (@DRWHO32) October 17, 2013Cumbercupcakes: Benedict Cumberbatch in TIME magazine, so proud of you #BenedictCumberbatch http://t.co/5iRpjoxGnd
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delightfully (@vereentjoeng) October 17, 2013As soon as I unfollow @TIME they do this: Something in the way he moves ti.me/1etJA9m twitpic.com/dhq3p5 AAAND back I go.
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Erika (@Scimommy) October 17, 2013@TIME when does the print copy with Benedict Cumberbatch on the cover come out????!!!!! Take my money!!!!!!!!!
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Lisa Rae (@lehrkl1) October 17, 2013I'M NOT CRYING IT'S JUST BENEDICT CUMBERBATCH ON THE COVER OF FLIPPIN TIME MAGAZINE IN MY EYE.
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Syafiqah Pippin (@SyafiqahPippin) October 17, 2013Interesting hair choice. MT @anglophenia: Cumberbatch on intl cover of TIME magazine: bbc.in/1fFMzP5 #BenedictCumberbatch #Sherlock
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jennifer abella (@nextjen) October 17, 2013WHY DO YOU HATE AMERICA, @TIME MAGAZINE?!? http://t.co/Fg5ZDtWR05
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Ellie Hall (@ellievhall) October 17, 2013See Cumberbatch on @TIME cover, drives home, yells 'DAAAAD, where's the TIME?!?!'. #thatshowIroll
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Carolina (@ac_palma) October 17, 2013@TIME This is the cover everyone gets EXCEPT the US? Y'all really suck.
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Linda Smith (@linorr258) October 17, 2013darnit, i'm trying not to, but i can't help but swoon RT @TIME: Something in the way he moves| ti.me/1etJA9m twitpic.com/dhq3p5
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Annie [cumbercookie] (@annie996) October 17, 2013CANNOT WAIT FOR THE NEXT TIME MAGAZINE BC BENEDICT CUMBERBATCH LIKE ASDFGHJKLJHGFDHSJKL
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verified geeoner (@jaiilukeyy) October 17, 2013Ideas for the next TIME cover? Someone from Doctor Who, perhaps?
