New Jersey Bridal Shop Refuses to Sell Wedding Gown to Lesbian Bride

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Today in discrimination: the manager of a bridal shop on the Jersey Shore has made it perfectly clear that her store is called Here Comes The Bride, and not Here Come The Brides.

Bride-to-be Alix Genter, who is gay, reportedly was shopping for a wedding gown for her pending nuptials to her partner when she found the dress of her dreams at a shop in Somers Point, N.J. One problem: after realizing that Genter was gay, Donna, the shop’s manager, reportedly refused to sell her a dress that would be used in any “illegal actions.” According to the Philadelphia Inquirer, the manager went on to tell Genter that, “there’s right, and there’s wrong. And this is wrong.”

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Of course, the illegal action that the manager referred to is gay marriage, which is now very much legal in the state of New York, where Genter is planning to wed. Not so legal, however, is the shop keeper’s intolerance: New Jersey law, according to Reuters, forbids discriminating people in public places — like businesses — based on their sexual orientation.

Whether or not the shop will face legal action is unclear, however, it has already taken quite the public-relations hit. Here Comes The Bride’s Yelp page has been flooded with one-star reviews since the incident hit the press. As for Genter, we wish you the best of luck with your totally legal actions, otherwise known as your New York wedding.

Megan Gibson is a reporter at TIME. Find her on Twitter at @MeganJGibson. You can also continue the discussion on TIME’s Facebook page and on Twitter at @TIME.

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