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Monday Night Football‘s Young trotted out the economics term “inelastic demand” to describe the replacement ref controversy — in other words, as long as ratings remain as high as ever, no amount of dangerous gameplay or poor judgment on the part of the league’s substitute officials will force officials to change the rules (or reach a deal with the referees’ union). Any time you make a football player reach deep for that kind of vocabulary, you’re going to end up with some head trauma.