Grumpy Cat Is No Lush: Famous Feline in Alcohol-Free Prom Promotion

She went to prom, and it was awful.

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Grumpy Cat went to prom once, and it was awful. Or at least, we think so, because the frowning feline’s face is plastered all over a billboard promoting “alcohol-free” prom in Elizabeth, Pennsylvania (south of Pittsburgh).

A Reddit user uploaded a photo of it to the social network Sunday night (see the Imgur photo below), and it has gone viral. The sign was designed by JT DeMarco, a junior at Elizabeth Forward High School and one of the winners of a design competition to encourage students not to drink at prom. While teens may tune out their parents, maybe they won’t ignore the most influential cat of 2012. Grumpy Cat “is something that’s really popular and a lot of kids see, so they kind of can relate to it,” DeMarco told WTAE in a May 15 segment.

Beyond the Pittsburgh area, it seems like Grumpy Cat has been everywhere. Her YouTube channel has been viewed more than 20 million times in the last eight months. Last week, she landed a Hollywood movie deal, and two days later, she posed for photos at Book Expo America in New York City, where she was promoting Grumpy Cat: A Grumpy Book, a guide to “the fine art of grumpiness”, due out September 2013. Not to mention she sat for a TIME photoshoot in March – and almost hated it.

The mixed-breed cat – whose real name is Tardar Sauce because of her cream-colored fur – has become an internet sensation ever since Bryan Bundesen, the brother of her owner Tabatha Bundesen, uploaded a photo to Reddit in Sep. 2012. Her distinctive frown is due to a form of feline dwarfism.

MORE: Grumpy Cat Goes from Meme to Movie

PHOTOS: Grumpy Cat Is Not Impressed by TIME’s Photo Shoot