More than 80 years after its launch in 1930, this Mars bar is world’s best-selling international confection. And although it may not have revolutionized candy-bar taste or distribution, it’s unparalleled at selling itself: its star-studded ad campaign “You’re Not You When You’re Hungry” helped sales hit around $3.5 billion in 2012, outpacing M&Ms, Reeses and Kit Kat. Also, says Kimmerle, it helps that Snickers offers the holy trinity of confection: nougat, caramel and peanuts—coated in chocolate, of course.
The 13 Most Influential Candy Bars of All Time
We interviewed candy experts and historians to determine which bars made the biggest impact on the chocolate-bar industry—and the world at large.