from gap.com
First there were denim diapers. Now there are baby skinny jeans. We should have seen this coming.
All the cool kids in day care are rocking skinny denim from Baby Gap, the Wall Street Journal reports. The Gap offers skinnies for kids as little as zero to three months, and the style makes up more than 40 percent of its denim sales for infants and toddler girls, and more than 70 percent for older girls.
The Gap isn’t the only store peddling the tight-legged toddler style; similar styles crowd the racks at the kids’ versions of J. Crew, Levi’s and American Eagle Outfitters.
Why the rise in popularity? According to the Journal, moms want their daughters to be Mini-Mes, so designers tend to simply shrink down adult styles for the little ones. Of course these jeans aren’t exact mimics: there’s much more room in the top half of the pants, and the smallest sizes have elastic waistbands. The changes help make room for those pesky diapers.