Many brands strive to cultivate an authentic tone that resonates with their web-savvy followers, but few “get it” quite like Hamburger Helper. This brand tends to stay on top of what its audience is talking about and then just has fun with it, like this BeyoncĂ© reference:
[tweet https://twitter.com/helper/status/425772530365120512%5D
With its delightfully simple handle, @helper, the brand always maintains a conversational tone with its followers, who seem not just willing, but eager, to interact:
[tweet https://twitter.com/helper/status/427212170900668416%5D
[tweet https://twitter.com/helper/status/428370262975721472%5D