See the rest of TIME’s Top 10 of Everything 2013 lists here
10. @BurlCoatFactory, we hardly knew ye
It was almost too good to be true. But for an unspecified period of time, Burlington Coat Factory actually linked to the wrong Twitter account from its official website. And what a Twitter account it was. @BurlCoatFactory took a page out of weird Twitter’s book with a mostly nonsensical stream that was entertaining, irreverent and rarely about outerwear—that is, unless they were slapping #coats on the end of a tweet.
9. Putting your money where your mouth is
We’ve all used social media as an outlet for our outrage. But Hasan Syed took his complaining to the next level when he spent more than $1,000 to call out British Airways on Twitter. The Chicago-based business owner bought a promoted tweet after the airline lost his father’s luggage, forcing him to cancel a planned trip to Germany. And it worked: press about his gambit guaranteed Syed hundreds of thousands of eyeballs beyond the 50,000 he paid to target with his initial advertisement. The incident also ushered in a new era of complainvertising, in which customers use social media to amplify their own disgruntled voices. As for Syed? His father’s luggage was returned, along with an apology.
8. Fashionably late to the party
At this point, it’s hardly news when someone famous decides to join Twitter. But the folksy octogenarian investor made headlines with a tweet that was equal parts charming and “he said what?!” Buffett may not have tweeted many times since, but his introductory tweet will remain the stuff of legend.
7. Making it so
— Patrick Stewart (@SirPatStew) June 11, 2013
Patrick Stewart isn’t just the latest celebrity to perfect the art of using Twitter to get closer to his fans. By sharing photos of himself wearing an amazing Halloween costume or enjoying his first-ever New York City slice, the Star Trek star is subtly tweaking his public reputation as an actor known mostly for serious roles. But the best example, with nearly 1000 RTs and counting, is simply a photo of the actor playfully referencing his most famous part.
6. Livetweeting history
Adam Kitzenberg isn’t the first person to livetweet a major news event that made headlines the next day. But this startup founder’s tweets about the shootout between the alleged Boston bombers and the police gave the nation a real-time look at a news story that horrified—and captivated—the nation.
5. Oreo turns the lights back on
Whether you thought it was brilliant or just plain silly, you have to admit that Oreo’s “Power Out?” tweet was a stroke of advertising genius. The timely tweet was the result of a quick collaboration between ad agency 360i and Oreo executives during the game’s 34-minute partial blackout. The massive social media hit ushered in a new era of real-time social advertising, proving big brand commercials doesn’t always have to cost millions.
4. Millions stood with Wendy
Major TV networks didn’t initially cover Texas State Senator Wendy Davis’ successful filibuster of an anti-abortion bill, but the Internet was definitely paying attention. Viral hashtag #StandWithWendy and a YouTube livestream helped raise awareness as the famously pink-sneakered politician passionately made her case for 11 hours straight. More than 125,000 #StandWithWendy tweets were sent per hour during the campaign’s peak. The hashtag was more popular than #StandWithRand, which supporters used when tweeting about Kentucky Sen. Rand Paul’s 13-hour filibuster in March.
3. The year in surprising tweets
Many were surprised when Iranian President Hassan Rouhani took to Twitter to wish Iranian Jews a happy Rosh Hashanah. The message was bolstered after Foreign Minister Javad Zarif—who had his own Twitter moment announcing the recent P5+1 nuclear deal—replied to Christine Pelosi, daughter of House Minority Leader Nancy Pelosi, with a similar message of acceptance. Some dismissed the event as a publicity stunt, but others declared a new era of Twitter diplomacy.
2. How to write the perfect tweet
Mia Farrow dropped the mother of all “You are not the father” bombs when she implied in a recent Vanity Fair interview that Frank Sinatra, not Woody Allen, might be the father of her biological son Ronan. The MSNBC host didn’t confirm if his blue eyes are actually from Ol’ Blue Eyes, instead, he just left us with this gem of a tweet.
1. Tweeting your way to an IPO
Twitter announced its eagerly anticipated IPO filing via—what else?—Twitter. It was the perfect way for the social network to get the news trending.
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