What you think of this ad is likely going to depend largely on your feelings about ripped guys in briefs and crank cases dripping in motor oil. But one thing is probably universal: despite those abs, Calvin Klein’s first foray into Super Bowl advertising fell relatively flat. Juxtaposing male model Matthew Terry’s chiseled physique against black-and-white images of heavy machinery, CK upsold its line of underwear. But if you were hoping for plot movement, look elsewhere, unless you consider graceful man-dancing to be story development.
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