Look at your liter of cola. Now back to SodaStream. Now back at your cola. Now back to SodaStream. This commercial makes you feel guilty about spending all that time perfecting your homemade guacamole when you could have been perfecting the carbonation levels in your homemade soda — and keeping dozens of plastic soda bottles from fouling our environment at the same time. Fortunately, every time you use your SodaStream machine, a warehouse of soda bottles explodes. You can watch SodaStream take on big soda — Pepsi and Coca-Cola — in the company’s first pass at a Super Bowl ad that didn’t fly with CBS execs.
Grade: B+