The best part of this commercial is the moment 10 seconds in when the lifeguard punches a shark in the face. He’s saving a beautiful, drowning damsel in distress who, instead of falling for him, obviously chooses the geeky guy wearing Axe body spray. Most women are probably tired of being portrayed as lust-ridden maniacs by Axe, and most guys have probably figured out by now that a can of Axe is not the key to a successful night on the town.
Grade: C-