For all those who do not know: Louis Vuitton’s bags are not handmade, but instead delicately crafted in part by machines. That’s what led the ASA to ban a series of ads depicting a seamstress sewing together a handbag, claiming that the photo misled consumers. The text at the bottom of the ad reads, “The seamstress with linen thread and beeswax. A needle, linen thread, beeswax and infinite patience protect each over-stitch from humidity and the passage of time. One could say that a Louis Vuitton bag is a collection of details. But with so much attention lavished on every one, should we only call them details?” While LV’s process for creating handbags is quite complex, the ASA claimed that the caption deceived consumers by allowing them to believe the bags were sewn by hand.