Park Jae-sang is a 34-year-old South Korean who planned to study business before he began tinkering with music. On American shores he is better known as Psy, the rapper-songwriter-producer behind the monster hit “Gangnam Style.” The earworm beat and the distinctive horse-riding dance that Psy performs in the video combined to make the song a smash. Released in July, the viral sensation mocking Korean-pop clichés has racked up over 800 million views on YouTube, surpassing Justin Bieber’s “Baby” video to become the most-viewed video of all time. The married father of two is the first Korean solo artist to have a top single in the U.S., and he is planning to record his next single in English. If it hits big, Psy may no longer be just a fleeting celebrity.
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