The best tweets are risky, thoughtful and unique. On Feb. 21, Memorial Hermann Hospital in Houston achieved the trifecta when it decided to live-tweet an open-heart surgery from beginning to end on its @houstonhospital handle. The self-proclaimed “live surgical twittercast” featured text, graphic surgical images and answers to follower questions. The hospital followed up the educational event by live-tweeting the removal of a brain tumor in May. Was the event a publicity stunt? Yes. Was it educational and wholly unique? Definitely.
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