Kony 2012, the video sensation chronicling the search for Ugandan war criminal Joseph Kony, went viral on YouTube by March with 112 million views in its first week. In the ensuing publicity, Jason Russell, the video’s director and a co-founder of Invisible Children, the nonprofit behind the video, landed squarely in the spotlight. But with sudden success and worldwide exposure came a raft of criticism, from detractors who questioned the charity’s bookkeeping to those who wondered if Russell manipulated the facts. Several weeks later, Russell suffered a painfully public meltdown when he was caught on video incoherent and running naked around San Diego. He was subsequently hospitalized for “reactive psychosis,” according to his wife. Russell recovered and eventually released Kony 2012: Part II, which garnered much less attention.